Tag Compliance Toolkit


TAG (The Trustworthy Accountability Group) is a first-of-its-kind, cross-industry accountability program fighting criminal activity across the digital advertising supply chain created by the IAB, ANA, and 4As. TAG works collaboratively with companies throughout the supply chain in four areas critical to the continued growth and development of the digital advertising industry: eliminating fraud, combating malware, fighting Internet piracy, and promoting transparency.

The goal of TAG is to eliminate the almost $8.2 Billion (2016 EY/IAB Study) that is lost to fraud each year in the digital advertising ecosystem. The first step to becoming TAG Verified is to register for a TAG ID. This ID tells other companies that an organization has been vetted and is a model citizen that can be trusted. This process is known as the TAG Registry. Any company can apply (Ad Tech, Marketers, Agencies). Currently, there are approximately 130 companies that are TAG Registered.

Once an organization has become TAG Registered, they have the option to participate in one or all of TAG's pillar programs: Fraud, Inventory Quality Guidelines (IQG), Piracy, and Malware. Guidelines for each program can be found here. Currently, there are two tiers of compliance for each program: Tier 1 — Independent Certification; Tier 2 — Self Certification.

Recognizing that companies need assistance planning and navigating their compliance with the new TAG programs, BPA Worldwide has developed the TAG Certification Toolkit. The toolkit breaks down the complex compliance guidelines into manageable segments, eliminating redundancies across the programs for maximum efficiency.